Redesigning the SHH Bostad Logotype

The redesign of the SHH Bostad logo was a thoughtful exercise in aligning the visual identity with the company’s mission: to provide affordable and accessible housing. Inspired by SHH Bostad’s core values of simplicity, inclusivity, and functionality, we turned to the foundational prime numbers 3, 5, and 11 to guide the design process—each symbolizing balance, structure, and innovation.

The Numbers Behind the Design

3: Represents harmony and creativity, reflecting SHH Bostad’s ability to seamlessly blend affordability with quality housing solutions.

5: Symbolizes balance and functionality, mirroring the company’s commitment to offering straightforward, well-designed living spaces.

11: A number associated with vision and innovation, embodying SHH Bostad’s forward-thinking approach to housing development.

These numbers were not just inspirations but tangible elements incorporated into the proportions, geometry, and overall structure of the logo.